‘It’s in the Right Place and Growing at a Substantial Rate:’ Sheniece Charway’s Optimistic Outlook on Afrobeats’ Global Growth – OkayAfrica

A woman in a beige, off-shoulder dress stands smiling in front of a blue Martell promotional backdrop with motivational words, celebrating global growth and Afrobeats alongside Sheniece Charway.

MUSIC

The music executive and Martell cultural ambassador sees opportunity for growth that makes Afrobeats a lasting force beyond its recent successes.

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Sheniece Charway believes that there are still more levels of global reverence that Afrobeats can reach.

For music executive Sheniece Charway, Afrobeats is still, in many ways, off, hitting the much-dreaded plateau in global prominence. Part of that is tied to her…

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