Founder of SOH Entertainment Limited, Jc T Why, has said that the next phase of African music will thrive on strong systems which empower artists to refine their talents for the global stage while equipping them with sustainable business skills.
He noted that talent alone is no longer enough to thrive in today’s competitive music industry, adding that artist managers must work towards bridging the gap between raw talent and global readiness.
“The future of African music depends on systems—clear pathways that help artists…
