In Africa, a new generation of music entrepreneurs is tackling one of the industry’s most urgent problems: building a sustainable middle class for artists beyond the headline acts. Their work is less glamorous than a sold-out arena show but far more critical for the future.
In the global music business, Africa is no longer an emerging market; it is a power centre. The ascent of Afrobeats and amapiano has been meteoric, a cultural and commercial phenomenon that has reshaped festival line-ups and global pop charts. Yet beneath the success…
