Op-Ed: AFRIMA — Why Do Pan-African Music Awards Struggle for Cultural Reverence? – OkayAfrica

A gold AFRIMA trophy featuring a drum and a vintage-style microphone on a brown base, set against a beige background, symbolizes the cultural reverence of the Pan-African Music Awards.

MUSIC

Unlike the attention to the Grammys, other international awards and even national fares, music award events from across the continent receive far less respect, fanfare and cultural reverence.

AFRIMA is back, but we wonder: why do Pan-African music awards still struggle to amass cultural relevance?

For the first time in a few years, the All Africa Music Awards (AFRIMA) are happening. The festivities kicked off…