Research Article – From beats to business: African creative industries and the re-emergence of Commonwealth trade relations – Commonwealth Round Table

Split image: Left side shows a neon-colored illustrated cover for "Sungba Remix" featuring Burna Boy, highlighting African creative industries; right side shows two animated figures celebrating at a stadium with confetti falling.

[This is an excerpt from an article in The Round Table: The Commonwealth Journal of International Affairs and Policy Studies.]

Together apart: Afrobeats and Amapiano

The impact of digitalisation on Amapiano has been transformative, catapulting the genre from its South African roots to global recognition in a remarkably short time. Digital platforms, social media and streaming services have played crucial roles in this journey, democratising music discovery and allowing Amapiano artists to reach global audiences directly. The…