The playlist reflects shifting patterns in African music consumption, with listeners increasingly discovering artists early, returning to their work repeatedly, and sharing it across borders. Selection for NXT combines editorial curation with performance metrics, including year-on-year streaming growth, repeat listening, and geographic reach.
In Nigeria, Afrobeats artist Shoday has seen streams rise by 228% year on year, with audiences extending beyond the country to the US, UK, South Africa, and Ghana. Zaylevelten’s Alte and hip hop…
