A beginner’s guide to breaking into the South African music industry – Music In Africa |

A man wearing a black t-shirt sits against a dark background, looking directly at the camera with a neutral expression, as if ready to share insights from a beginner’s guide to the South African music industry.

At Academy of Sound Engineering, we use a framework built on three pillars: talent, technical expertise, and business acumen. I believe that anyone looking to build a career in music, whether as an artist, manager, producer, or engineer, needs to develop all three.

Start with your value proposition

Talent is the foundation. But it is not just about musical ability. Talent includes everything that makes up your value to the industry. You need to establish what you can offer and how valuable that offering is. That could be production skills,…