Apple Music names four African artists in Up Next Programme – Music In Africa |

A man with decorated dreadlocks and facial hair poses against a red background in a blue jacket, representing the Up Next Programme for African artists. A white sound wave icon appears in the top right corner, echoing Apple Music’s vibrant energy.

The Up Next programme has previously featured international acts who have gone on to achieve global recognition. Apple Music editors choose artists based on their originality, cultural impact and potential to reach wider audiences.

Kenyan hip hop artist Toxic Lyrikali, known for his “mboka doba” (music is a job) ethos, was selected to represent East Africa. He recently released ‘Backbencher’, a dancehall-inspired single that follows earlier tracks ‘Chinje’ and ‘Thugnificent’. “I am so happy and honoured to be selected for…