Culture Through Conversations: How Comments and Livestreams Rewired Afrobeats – Spotify

Abstract image featuring overlapping shapes in red, orange, black, and purple with smooth, curved edges—evoking the vibrant energy found in Afrobeats album covers on Spotify.

In the stillness of a lockdown caused by a global pandemic, Afrobeats did not stall. It recalibrated. Deprived of dance floors and festival stages, the genre’s pulse migrated online, where fans, artists, producers, and critics began talking to one another in public, sometimes all at once. What followed wasn’t just a makeshift substitute for nightlife; it was a structural shift. The work of percussion, keys, and hooks was joined by something less tangible but just as propulsive:…