A new wave of artists is transcending traditional notions of Christian music, drawing young global audiences to faith-based rap, Afrobeats and R&B.
Often boosted by social media, many of them got their start with independent labels or by uploading self-made songs to streaming platforms. Now, bigger labels and streaming services are catching on.
People are looking for “something soul-feeding, something forward-looking, positive,” said James “Trig” Rosseau Sr., CEO of Holy Culture Radio. “They find a sonic coziness, but then…
