How afrobeats and Nollywood pump up Nigeria’s global power – The Times

A woman in a red and pink striped outfit sings afrobeats into a microphone on stage, with stage lights behind her and tall decorative grasses to the side, echoing Nigeria’s global power in music.

You might not have heard of Tems, Burna Boy or Rema, but you will have heard of the global stars these afrobeats musicians have influenced — Beyoncé, Drake, Usher, Justin Bieber and Selena Gomez among them.

A handful of years after Nigerian afrobeats began to take the international pop charts by storm, and its stars sold out venues in the US and Britain and started winning Grammys, producer Rima Tahini was in the studio working on a new track she thought would not only suit the scene at home but go down a storm with audiences in London….