MTN Partners with Industry Giants for New Afrobeats Music Show – Voice of Nigeria

Six people stand side by side in front of a screen displaying "Next Afrobeats Star," posing for a group photo at the MTN Afrobeats Music Show indoors.


In a move described as a game-changer for Nigeria’s music industry, MTN Nigeria, in collaboration with Ultima Studios and global music distribution platform ONErpm, has unveiled a new music reality television show, Next Afrobeats Star (NAS).

The initiative, aimed at scouting, nurturing, and projecting emerging Afrobeats talents onto the global stage, was officially launched on Saturday, 2 August 2025, at a high-profile media event held at the MTN Rooftop Event Centre in Ikoyi, Lagos.

Speaking at the unveiling,…