The initiative includes a new documentary, Culture in Motion, which follows emerging Afrobeats artists, and an interactive microsite on Spotify’s newsroom, For the Record. The platform highlights the genre’s development across five pillars, using exclusive interviews, industry context, and new listening data.
Spotify data shows that Afrobeats has become a significant cultural force, generating more than 240 million discoveries on the streaming service worldwide over the past year. The findings also point to shifting trends in the music….
