Virgin Music Group extends distribution deal with South Africa’s Gallo Records and Content Connect

Side-by-side portraits of two women, one older with gray hair and glasses on the left, and one younger with long brown hair on the right, both wearing white tops—capturing a moment at an event for Virgin Music Group in South Africa.

Virgin Music Group has renewed its global distribution partnership with South Africa’s Gallo Record Company and Content Connect Africa (CCA).

Under the extended agreement, Virgin Music will continue distributing music from Gallo and CCA artists globally, handling monetization and international reach while the South African companies focus on artist development.

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Nicole Thomas, Managing Director of Virgin Music Group South Africa, said: “This partnership is about combining strengths to build a sustainable ecosystem for African music…

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