Why Amapiano Wins Hearts and Minds as It Travels the Globe – Spotify

Yellow text "Cultural Diffusion" on a red background with a decorative yellow sun shape and a van with speakers in the top right, hinting at global music influences like Amapiano, as found on platforms such as Spotify.

Amapiano is a force to be reckoned with on the global music stage, and this is thanks to its influence on popular culture. “Spotify provides a home for Amapiano to grow, with 55% of the music getting played from outside South Africa,” says Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa. 

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The heroes of the Amapiano movement are also getting deserved recognition. From Uncle Waffles being the first Amapiano DJ to perform on the Coachella main stage to…

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