More than Nollywood films, Afrobeats is arguably Nigeria’s strongest cultural export since the turn of the millennium. It is a hugely dynamic music category that incorporates a range of moods, languages, styles, and existing genres. To understand its impact, a cultural connoisseur has equated good Afrobeats music with well-made, smoky Nigerian party jollof rice!
As suggested, the core of Afrobeats is celebratory pop music originating from Nigeria, West Africa and beyond. In 2022, Afrobeats artists were regular names on the global stage, winning awards, featuring on Hollywood…
