Top Social-Media Execs Shaping Music's Future at TikTok, YouTube … – Business Insider

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Four people, including top social-media execs shaping music's future, are shown against a background featuring a repeating pattern of vinyl records, highlighting their influence in today's TikTok-driven landscape.

  • Social media has become a key tool for music discovery, and increasingly, monetization.
  • Execs at TikTok, Roblox, YouTube, and Snapchat are betting on music as a driver for engagement.
  • Here are 15 power players who are using social to shape the music industry in 2022.

2022 was a massive year for music on social media, as short-video apps like TikTok…