Asake’s latest single and his curtain raiser for the year, “Yoga”, was released by 7pm on a Monday, and its only promo was a snippet he dropped six hours before. Having chosen an obscure time for its release and a laid-back marketing strategy, it was clear the artist banked on the strength of the new single, as well as star power he accumulated throughout last year, to carry his latest release to popular acceptance and familiar chart positions. For the snippet he chose not to reveal his hand, as the…
