7:30 a.m., the powerful hoarse voice of the DJ screams into the microphone, against a thunderous coupé-décalé background: “ Money does not buy happiness, but Ruinart does! It’s not champagne… it’s eeeessssstttttt Ruiiiiinnnnnart!! “. The waitress jostles in an electric atmosphere to bring the customer the bucket containing the grail: a bottle of Ruinart Blanc de Blanc charged at nearly 500 euros a bottle. The recipient is Jr La Mélo, 17, a rising rap-ivory star whose success exploded in 2022. Since then, he has been the promoter of the “movement of…
