African Music’s Global Rise: Opportunities and challenges for artists | MORNING AT NTV
African music is gaining global recognition, creating numerous opportunities in the entertainment industry. Afrobeats artists making waves in the US, international media houses signing African talents, and viral TikTok trends featuring African music highlight this global expansion. However, challenges remain in maximizing profits for African artists. Watch as Maurice Kirya and Malawi’s Lawrence Khwisa Lulu delve into strategies for African artists to…
