Over the last three years, TikTok has become one of the biggest cross-marketing platforms for music in Nigeria, due to its incredible reach and connectivity.
Since 2020, songs like Simi’s Duduke, her collaboration with Laidpoe, Know You, and CKays’ Love Nwantiti have become globally ubiquitous.
A key pipeline for this popularity is the work of TikTok influencers who are helping to bring these songs to a wider audience. One such TikTok creator is Purple Speedy, who is known for her dance-along routines,…
