For Longevity, Afrobeats Artistes Need to Be Business Savvy, Says … – THISDAY Newspapers

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A black woman with her arms crossed posing in front of a white background, exuding business savvy and longevity.

Recently,  top executives of  the global music streaming platform Spotify was in Nigeria to celebrate one of the country’s greatest exports, Afrobeats. The two-day visit featured talks and tours and culminated in a one-of-a-kind afrobeats concert. Vanessa Obioha chats with Spotify’s Head of Music Sub-Saharan Africa, Phiona Okumu, on the success of Afrobeats, its subgenres and ultimately, the advantages of technology in the music business  

One of the exciting news that emerged from your platform this year is that Rema hit…