Afrobeats to the world has hit a new conundrum. The entire movement has achieved saturation and needs to rethink how it has approached this market. There’s enough capital to fund three small countries and an Island nation. But not enough local stars exist to deploy this capital. And so the labels are stuck.
The distribution houses are at an impasse with the culture, and sitting on money that needs to get working. The labels have thrown cash and contracts to every singer and producer who has a bit of leverage — sometimes that leverage…
