Since 2020, Apple Music’s artiste development programme, ‘Africa Rising’, has showcased the best and brightest emerging artistes from the continent. With the eyes and ears of the world firmly fixed on Africa and its vibrant music scene, Africa Rising has seen many of the continent’s biggest new stars get their first international look including Omah Lay, Rema, Tems, Ayra Starr and Amaarae to name a few.
Always ahead of the curve when it comes to trend spotting, Apple Music’s ‘Africa Rising’ campaign kicked off the new year…
