Is K-pop Afrobeats here to stay? – JoySauce

0
10
A group of performers in school uniforms pose on stage, exuding the vibrant energy of a K-pop ensemble. The background features a colorful, abstract mural that captures the dynamic spirit of their performance.

Oftentimes, the goal of K-pop is to make a statement, whether it be through an unconventional sound (think NCT 127’s “Sticker”) or toying with taboo themes (see: Taemin’s “Sexy In The Air”). And, until about 2023, Afrobeats were largely uncharted territory—save for soloist PENOMECO, who was among the first Korean artists to explore the genre with his single ORGANIC in 2021. While I quite enjoyed the release, I was initially skeptical of his endeavor; however, upon hearing him speak about the project, it seemed he had good…